Before we dive into the ways in which content marketing can benefit your brand’s marketing strategy, let’s take a while to urge a deeper understanding of what content marketing actually is and what it can entail when it involves your brand.
Content marketing techniques are often defined as a “strategic marketing approach focused on creating and distributing relevant, valuable and consistent content to draw in and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
To this point, content marketing helps marketers showcase the worth of their brand while building a way of trust with their audience. Ultimately, content marketing refers to making, curating, and sharing valuable content for free of charge to get website traffic, build an audience, generate leads, and convert them into sales.
When considering the type of content to incorporate in your content marketing strategy, it’s important to stay in mind the long-term goals you’ve set for your brand. Your content should add value to your brand’s image and reputation in how.
Content should be fascinating yet relevant, and the reader should enjoy reading it. It should be relatable and identify together with your target audiences’ problems and emotions, while inspiring them to require action. The content you provide can guide them in solving their problems and supply them with useful information.
Most importantly, quality content not only attracts prospective customers, but also converts them into loyal visitors to the web site. In short, highly-targeted content in its various forms — including text, podcasts, presentation decks, videos, infographics, images, and emails — helps you increase your overall reach, improve your brand image, retain your previous customers and boost your conversion rate in sales.
Social Media marketing
Nowadays, most are conscious of the positive impact that social media can have for a brand. As consumers became constantly inundated with content and still hunt down information on a 24/7 basis, social media may be a valuable tool which will be employed by brands to create two-way engagement with followers, share timely company news, and promote products and services—ultimately influencing consumers’ purchasing decisions. In fact, 71% of consumers who have a positive experience with a brand on social media are likely to recommend the brand to others.
An effective social media strategy offers a spread of benefits—from building greater brand awareness, boosting the visibility of your business and driving more traffic back to your website. When planning your strategy, confirm to include social media best practices, like choosing the acceptable social media channels for your audience, posting at the optimal times for max engagement, following a uniform posting frequency and continually adapting your strategy supported performance over time.
The definition of mobile marketing:
Mobile marketing relates to any promotional activity that takes place on smartphones and other handheld devices, including tablets and other cell/mobile phones. Mobile marketing aims to succeed in an audience of mobile users through methods like mobile-optimized ads, push notifications and mobile applications.
Why is mobile marketing important?
In the US, 77% of USA citizens own a smartphone, consistent with Pew research. This research also highlighted a year-on-year surge, with the growing trend predicted to succeed in 6.1bn users by 2020. As such, mobile audiences are so huge in number and active (with many only using mobile devices) that to ignore them would be like missing an outstanding opportunity. Mobile marketing may be a core component of an overall advertising strategy.
Types of mobile marketing
Mobile marketing ad formats vary, and appear on a variety of various platforms, from social media to mobile-optimized websites and mobile apps, all offering unique mobile ad options, such as:
- App-based marketing
Mobile advertising which involves mobile apps. Ads hosted on apps can be different from one-another, from video to banner ads, and highly advanced demos of other apps too.
- Social media marketing
Both organic and paid ads which appear on mobile social feeds are often great drivers of traffic. Social media sites like Facebook, Twitter and Instagram often boast the most important user bases or highly specific use cases.
- Location-based marketing
Mobile marketing takes advantage of the very fact that a lot of users of mobile devices carry them wherever they are going. As such, mobile marketers can create ads that appear on mobile devices supported a user’s location relative to a selected area. for instance, some advertisers may only want their mobile ads to seem when users are within a 1-mile radius of their business.
- Mobile search ads
Search engines generally offer specific ad types built for mobile. These can create unique benefits to supply an improved user experience, like click-to-call functions or instant directions.
- SMS
SMS marketing involves texting a user’s telephone number with specific offers or notifications of upcoming deals. Note that SMS marketing also can be location-based.
Social Media Optimization
Social media optimization (SMO) is that the process of accelerating awareness of a product, brand, or event on social media. SMO involves analysing the content which will resonate most with an account’s followers, including graphics, text, hashtags, and links.
KEY FACTORS IN SOCIAL MEDIA OPTIMIZATION
The following factors have direct impact on creating then tuning content to maximise views, engagements, and conversions:
“Optimized” content — in other words, a mixture of both original content (created by your company) and curated content (created by someone else).
Content that historically draws views and engagement. Examples include short videos, images and infographics, and even relevant humorous posts.
Strategic engagement with customers. This includes publishing content on social sites sometimes when viewers are most active, addressing problems or complaints promptly, and interacting with customers on social sites when appropriate.
Paying attention to analytics. Data on website performance, paid social ads, or likes and comments helps businesses gauge what content is doing well or failing and allows them to manoeuvre forward on campaigns or halt those that aren’t working.
Affiliate Marketing
What is Affiliate Marketing?
This type of selling involves hiring people to market your product and rewarding them for his or her efforts on a commission basis—this is an efficient strategy that brands employ to enhance sales. Very often, it’s better utilized in tandem other marketing outreach strategies.
Affiliate marketing usually involves a partnership between a business and an affiliate to assist promote the sale of their product, with the retailer agreeing to pay a commission to the affiliate marketer for each sale they drive.
For online-based businesses, the affiliate uses a singular link that’s created to trace traffic that’s directed to the location. The affiliate gets a certain percentage over the number of sales made through these affiliate links.
Why are companies spending such a lot on affiliate marketing campaigns? Below are some of the advantages of using affiliate marketers in your business:
- Low cost of start-up
An affiliate program doesn’t require that you simply have an advertising team for ad visuals or purchase ad space.
Rather, you’ll need to bank upon your affiliates to return with their marketing content. aside from the initial effort of choosing and vetting affiliates, there’s little effort required from you to plug your products, which is one among the explanations it’s become such a well-liked method of selling.
Once a corporation is comfortable working with an affiliate and has built an honest relationship, they will for the foremost part allow them to get on with marketing your service or product.
- Low ongoing costs
Now, since most of the marketing activities are done by affiliates, they’ll also bear the chunk of the value attached. And since it’s a commission-based program, it means you’ll only pay affiliates from sales they carry in.
This marketing model makes cost easy to manage and doesn’t interrupt your income, unlike other marketing models like PPC advertising that needs you to buy every click resulting in your website. But affiliate marketing ensures that you simply only part ways together with your money when sales are made.
- Low risk
Lost cost means low risk. There’s little risk of loss since payments are only made when there’s an actual conversion, perfect for businesses on a decent budget.
