Every day, thousands of websites fall victim to hacking, whether by hackers or crackers gaining access through brute force attacks or malicious code insertions (often through nulled plugins or themes). If building a profitable business online is your priority, website security should be at the forefront.

We have compiled a comprehensive guide on WordPress security. Ensure to follow these tips if you are keen on safeguarding your WordPress site from hackers. Always exercise caution by refraining from installing nulled themes or plugins from untrusted sources (often offered for free). Steer clear of using them if you intend to protect your site.

Were you aware that millions of search queries are entered into Google search worldwide? Google’s search crawling and indexing are vast, encompassing billions and trillions of search queries and results. The question then arises: how does Google decide what appears on the first page and what gets relegated to the subsequent pages

Google relies on numerous ranking factors, exceeding 200, to assess the quality of a web page. When presenting search results based on your queries, Google displays only the finest results featuring informative content. If you seek to optimize your online presence, consider consulting with the best SEO company in Delhi.

A few years back, Google heavily relied on the Page Rank (PR) of a website. Websites with high PR, up to 10, would secure high search engine rankings and increased search traffic. However, as webmasters and spammers began manipulating the system with low-quality content and guest posting, Google started introducing new algorithms to enhance the quality of its search results.

While Google utilizes numerous algorithms, here are some major ones you should be aware of:

– Google Panda (addresses issues like duplicate or thin content, keyword stuffing, etc.)

– Penguin (addresses spam or irrelevant links)

– Hummingbird (addresses thin content)

– Pigeon (addresses poor on-page and off-page SEO)

– Mobile (addresses poor mobile usability)

– RankBrain (addresses poor UX features, shallow content, etc.)

– Fred (addresses affiliate-heavy content filled with ads, banners, etc.)
To avoid penalties from these major Google algorithms, it’s crucial to steer clear of the mentioned mistakes. If you are looking for expert guidance, consider consulting with the best SEO company in Delhi.

Increasing your website’s search engine traffic is not a straightforward task. It requires significant time, effort, and investment to attract quality traffic from search engines.

Search engines, especially Google, are cautious about new websites. Therefore, building website authority, enhancing the backlink profile, and improving content quality are essential to secure higher rankings on Google search results.

Here are some proven strategies to boost your search engine traffic in 2024 and beyond:

1. Conduct thorough keyword research: Identify less competitive keywords with decent search volume using tools like Semrush and Keyword Planner. Target keywords with around 500 monthly searches to achieve first-page rankings with high-quality content.
2. Implement effective on-page optimization: Utilize WordPress SEO plugins to enhance on-page SEO, a critical factor for ranking well for targeted keywords.
3. Build quality backlinks: Acquire as many relevant and high-quality backlinks as possible from other websites. Google prioritizes pages with quality and relevant backlinks, contributing to higher search rankings.
4. Promote extensively: Initiate a robust promotional strategy to garner comments, increase social shares, and attract links from others. This initial push is crucial for achieving higher search rankings.
5. Prioritize long-form content: Create comprehensive and in-depth content as Google gives preference to pages with 2000+ words. Focus on developing long-form content to improve your chances of ranking higher in search results.
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7. To navigate through these strategies effectively, consider consulting with ‘the best SEO company in Delhi.’

Domain authority, often referred to as DA, is a metric from Moz tools widely utilized by bloggers and SEO professionals globally to assess a website’s authority. This metric analyzes backlinks, including toxic links such as spam, redirection, and irrelevant links, to determine a site’s domain authority, which ranges from zero to 100. Only a few websites, such as Google and Facebook, achieve the highest domain authority score of 100. If you aim to enhance your website’s domain authority, consider the following quick tips: 1. Implement Link Building: Acquire as many quality backlinks as possible from diverse domain names rather than focusing on a single source. Since domain authority is updated monthly, obtaining high-quality links within a month accelerates the increase in your site’s DA. 2. Enhance User Experience (UX): Elevate your website’s UX by improving design elements and navigation, including the menu, sidebar, and footer. Faster website loading times contribute to improved overall performance and positively impact domain authority. 3. Optimize Interlinking Structure: Moz not only evaluates domain authority but also provides page authority (PA) for individual pages. A well-structured interlinking system within your website positively influences both page authority and, consequently, the overall domain authority score. To effectively implement these strategies and enhance your website’s domain authority, consider seeking guidance from the best SEO company in Delhi.