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AMP, or Accelerated Mobile Pages, is a framework designed to ensure rapid loading of web pages on mobile devices, providing users with a faster and enhanced browsing experience.
AMP pages load exceptionally quickly, earning prioritization from Google for websites and pages that are optimized for AMP. While there are plugins available to create AMP pages, you can follow a comprehensive tutorial to effortlessly implement AMP for your website.
In technical terms, a Google rich snippet refers to a structured data markup that website operators can incorporate into their existing HTML. This markup enables search engines such as Google, Yahoo, and Bing to quickly understand the information contained on each page.
Link building is the practice of acquiring backlinks from various sources like websites, forums, and online journals to enhance your site’s backlink profile and overall website authority.
Effective link building is crucial for achieving improved search rankings for your targeted keywords. Numerous link building strategies are available, including guest posting, blog commenting, video marketing, infographics, guestographics, the skyscraper technique, editorial links, broken link building, and more.
Google views backlinks as “votes” and rewards sites with higher rankings based on the quantity and quality of backlinks. This underscores the importance of focusing on attracting numerous, high-quality, and relevant backlinks to your site, driving increased traffic and sales. For expert assistance in effective link building, turn to the best SEO company in Kolkata.
The robots.txt file is a text file that enables you to instruct search engines on which pages of your website to crawl and which ones to avoid. Essentially, it provides complete control over how search engine bots should navigate your site. Beginners should refrain from making changes to this file unless they possess a clear understanding of its functionalities to avoid unintended consequences. Consult with the best SEO company in Kolkata for expert guidance on managing your robots.txt file effectively.
A 301 redirect is employed for permanent URL redirection, particularly useful when eliminating unwanted pages from your website. To avert broken link issues, implementing 301 redirects ensures that visitors are redirected to other active pages on your site. Utilizing plugins like Redirection, a free WordPress plugin, facilitates the seamless management of redirecting requests to another page, either within your site or elsewhere on the web.
A canonical URL, associated with the rel=canonical tag, enables you to inform search engines that certain similar URLs are, in fact, identical. This practice is commonly used to prevent issues related to duplicate content. Strategically implementing canonical URLs where necessary contributes to enhancing your website’s SEO. Consult with the best SEO company in Kolkata for expert advice on utilizing these techniques effectively.
These are the links that appear beneath the main page of a website in the SERP results, highlighting some of the most popular pages of the website.
LSI keywords (Latent Semantic Indexing) are terms closely related to the primary keyword you are targeting. For instance, if the primary keyword is “good,” LSI keywords could include terms like fine, healthy, capable, superior, etc. These keywords offer several advantages:
1. Increased search traffic: Incorporating LSI keywords can enhance your search traffic.
2. Improved content optimization: LSI keywords allow for better content optimization without resorting to keyword stuffing.
3. Enhanced reading experience: The use of LSI keywords contributes to a more engaging and meaningful reading experience for your website audience.
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