Difference between SEO, SMO, PPC and SEM

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SEO

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SEM

Search engine marketing uses paid search advertising to get ranked. SEO and SEM are two sides of a same coin.

PPC

Pay per click is an online advertising model. Here the advertiser pays a publisher every time when the advertisement link is being clicked.

SMO

Social media optimization is the use of different social media platforms to get more traffic and grow the online presence of your business.

Lastly, if we differentiate between all these four so the SEO is the organic way to generate traffic on your website where is SEM is paid advertising way to generate traffic on your website on the other hand, PPC means paying the publisher or search engine for every click that you get on your ad campaign and SMO is away to promote your brand through different social media platforms by producing content.